Screen recording has long been regarded as an excellent feature for organizations looking to enhance their learning. But it hasn’t always been easy to do. Here, we take a look at three scenarios in which the ability to embrace screen capture technology is enhancing eLearning.
Most organizations know the value of using screen recording technology to share knowledge. At many companies, screen capture and recording techniques have frequently been used by L&D teams and individuals at all levels as a way of directly providing highly relevant formal and informal learning.
Whether it’s utilized to document everyday best practices or provide on-demand tutorials from subject matter experts, using screen recording technology can have its complications. For example, installing some screen recording software typically requires downloading huge files to your computer or device, and learning the intricacies of complex applications.
These barriers mean that screen recording hasn’t always been used to its full potential in eLearning.
But the ability to call upon lightweight, instantly accessible screen recording technology is changing that—and it’s being used more and more across businesses.
Nowadays, you don’t need to have any technical knowledge or instructional design experience to quickly record your screen and share your knowledge with people.
With the rise in popularity of learning experience platforms, learners now have a platform that supports and encourages them to contribute to a culture of knowledge-sharing and continuous learning.
Some of these platforms provide lightweight and easy-to-use screen capture tools designed for any user to be able to easily create content. This makes the process much easier for organizations looking to create a culture of knowledge-sharing.
Now that screen recording is easier to do, how are organizations using it? Let’s look at three practical examples where simple screen capture for eLearning has delivered huge benefits.
For an IT leader at an organization employing several hundred people, a screen recording is the ideal way to tell hundreds of employees how to connect to the company server remotely.
They have recorded the steps employees need to take and saved them in a central IT section of the video platform. However, despite including a direct link to the IT support section of the platform in their email signature, the recording failed to meet the goal: reducing the number of IT tickets raised on the subject.
That all changed when the IT leader started using the video enhancement features made available within their learning video platform. By using their webcam to film an informal 15-second introduction to the tutorial, he was able to immediately introduce himself and outline what the demo would explain at the start of the video.
This introduction has dramatically increased the number of views the screen recording receives each month. It’s a technique members of the IT team have applied to all of their videos, and it makes learners feel more personally invested in the resulting screen captures.
Knowing who is presenting the video has also led to more comments on the video—a sign of increased learner engagement. Employees are willing to ask questions when they need to because they know who they’re talking to and can relate more easily to the video.
This is a good example of how making learners feel that content is more personal to them can increase engagement. Very few people now raise a support ticket to ask how to connect to the company’s server, and engagement statistics show that far more learners are watching the full video.
Sales teams often use screen recording to provide product demos. Think of an experienced sales manager showing his colleagues how to make a winning pitch, or a product expert showing sales reps how to use a product.
For one team demonstrating innovative medical products to global clients, these recordings have always been made in an office and taken a considerable amount of time to put together. In addition to improving the effectiveness of your collective sales team, screen recording technology can be a great way to support and engage individual sales reps.
As part of a team demonstrating innovative medical products to global clients, a sales professional is about to deliver a crucial pitch that they hope will lead to a long-term partnership.
They spend a lot of their week in the field and, in the past, they sometimes felt poorly equipped when they visited client offices. Thanks to their eLearning video platform, they can find and review screen recordings to receive quick tips from the rest of their team while they’re on the move and share their own knowledge and reflections almost instantly.
As these videos are all saved in a central repository within the video platform, the sales rep can refer back to them at any time—for example, a few minutes before that all-important pitch.
A fit-for-purpose screen recording feature helps the sales rep to feel more confident. As a result, they have another technique with which to continuously build their knowledge—ultimately leading to them winning more business for the company.
In their first few weeks on the job, new starters usually have a lot of information to take in. When a trainee advisor starts at a global financial firm, a major part of their growth depends on being able to draw on the support of new and experienced colleagues.
People are socially-inclined. There’s a desire among new and existing staff on the team to know each other’s roles better, learn from each other, and share knowledge. Previously, this in-person and synchronous activity tended to be an arduous and time-consuming process for the company.
With a simple-to-use screen recording tool, the new employee enjoys a much greater flow of learning content created by their colleagues. Watching a quick recording of a more experienced peer demonstrating a learning point is an ideal way of receiving just-in-time learning in a way that feels authentic and personal to the learner. It also allows their colleagues to assist them in an agile way while producing content quickly.
According to research by Deloitte, the effect technology is having on the way we learn at work echoes the onset of the internet era. As simple as it might sound, the ability to record anything on a screen hasn’t always been quick and easy for organizations—until now!
LXPS with enhanced video features are changing that. With Instilled, our clients can create different kinds of eLearning videos—from screen recordings to product demos— almost instantly. These help to create highly engaging, bite-sized learning that looks great on any device.
With one survey showing 87 percent of people trust YouTube as a tool to show them how to do something—an example of on-demand learning at its best—screen recording tools can help create a culture of knowledge-sharing.
Organizations such as Johnson Controls have seen engagement levels skyrocket since incorporating video learning into their training program.
A version of this post originally appeared on the gomolearning.com blog.
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