Why Video eLearning Can Be a Key Ingredient for Creating Successful Social Learning

A wall of learning videos to illustrate why video eLearning can be a key ingredient for creating successful social learning

There are good reasons behind the emergence of video eLearning as one of the most sought-after training tools in L&D. In this post, we’ll explore what video can do for your learning programs and why it inspires a culture of sharing among learners.

Social features such as discussion forums and chats have long been built into eLearning. However, the potential to offer measurable technology-driven social learning has grown exponentially with the rise of social media companies.

Platforms such as Facebook, Twitter and LinkedIn have given people myriad ways to create and share content with their networks. Video-sharing sites such as YouTube, which is second only to Google as the world’s most popular search engine1, help millions of people to learn. Similarly, the likes of the not-for-profit Khan Academy, which offers YouTube-style educational videos to a worldwide audience, have grown in popularity.

These platforms make the process of creating and distributing content easy and accessible. They encourage contributors to create and propagate video, as well as explore content at ease via newsfeeds and menus. This is a cloud-based form of sharing that makes people feel compelled to visit and explore repeatedly. With this in mind, it’s little wonder that organizations have been integrating social features in their learning.

And video eLearning has become central to the success of this approach.

Why Does Video eLearning Work?

Video eLearning has emerged as an essential tool to solve a wide range of learning challenges. Research shows it is the area of L&D that is seeing the most increase in demand2.

There are many reasons why video eLearning has become instrumental in successful training programs. One of them is its compatibility with the methods of consumption typically favored by modern learners. That means short bursts of learning for people who are busy, on the move, or want to learn at a time and place that suits them best.

Video eLearning can be a highly efficient, time-saving way to communicate information. For example, sending a colleague or partner a direct link to a five-minute video is much easier than explaining a product through a 50-page manual. That’s part of the reason why 95% of people say they have watched a video in order to understand a product or service3.

Video eLearning can also set the context for a course, create a sense of adventure for learners and act as a springboard to future learning and development.

A group of colleagues watching video learning on their mobile devices and sharing their content

How Video eLearning Expands Workforce Knowledge

Today’s best hosting and authoring tools allow learning professionals to create, record, hone and deliver video eLearning content quickly and easily, even if their technical expertise is limited. That’s great if you want to create talking head interviews with your subject matter experts or company executives. More than half of executives say they already share videos with colleagues on business networking sites on at least a weekly basis4.

But it’s even better from the point of view of user-generated content. Your workforce comprises the people who really know how all aspects of your business works on a day-to-day basis. Being able to create a simple video via a webcam or a Learning Experience Platform or LXP gives them the opportunity to instantly share that knowledge.

Peer-to-peer learning enables you to precisely identify knowledge gaps. It helps you to put the right people in the right positions to efficiently close those gaps and upskill colleagues and partners. It is also an excellent way to pool ideas, lessons, and experience across different demographics. For example, highly experienced professionals who may have been with your organization for years can share their knowledge with new starters and graduates entering the workforce.

Simple-To-Manage Libraries and Embedded Multimedia

For all the benefits video eLearning can potentially offer to L&D teams, it’s only as valuable as the user experience it provides. From a management perspective, make sure that your video eLearning is accessible in a shared video library that is easy to manage.

With could mean access to a central repository. From there, you can add voice-overs, tags, automatic captions, automatic translations, timestamps and other important features to your eLearning videos. Learners, meanwhile, expect a slick experience when creating and accessing eLearning videos. It’s important to offer them the ability to browse and find content as easily and immediately as they would on platforms such as Netflix and Amazon.

You should be able to personalize the content different learners can see in your library. If your interface fails to give them that inviting, exploratory and tailored experience, time-poor learners are likely to think twice about investing time in your learning. This leads to a dwindling participatory audience and a lost opportunity to take full advantage of video eLearning.

Your LXP should also be able to provide these features:

Video eLearning: A Can’t-Miss Opportunity For Businesses

We’ve only just scratched the surface of some of the ways you can use video eLearning socially. It offers organizations the chance to bring people together and turn employees into a community of learners. With more video content uploaded online in 30 days than the three major US television networks have created in the past 30 years5, the appetite for video-based social learning is a golden opportunity for L&D.

Video eLearning is one of the most in-demand, potentially effective ways to support learners, but we’re only just beginning to see how it can be used. With the right tool, a culture of social knowledge sharing, curiosity, and enhanced learning is well within your reach.

A version of this post originally appeared on the gomo Learning blog.

Additional sources
1. The Telegraph (2016), ‘YouTube is now more popular than Google.com on desktop computers’
2. Fosway Group (2017),‘Digital Learning Realities Research’
3. HubSpot (2018), ‘The State of Video Marketing in 2018’
4. Tubular Insights (2010), ‘More senior executives are using and sharing online video, says Forbes’
5. WordStream (2018), ’37 Staggering Video Marketing Statistics for 2018′

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