As video increasingly moves from a “nice to have” to an expected learning channel, learners and L&D professionals are expanding the way they design, deliver, and consume training. The good news is that it has become increasingly easier to include video in your eLearning strategy.
We’re drawn to videos for a reason. They’re compelling, play on our senses with light, motion and sound, and can be used to convey emotion, passion, and humor.
Let’s take a look at a few reasons why no successful learning program should be without video, and explain how it’s easier than ever to use learning videos effectively.
Video can help your organization save significantly in a range of areas. When you have a disparate global workforce, using video in your eLearning strategy means people don’t have to travel to one place or be in the same classroom to carry out training.
As well as eliminating travel expenses, video makes seamless collaboration easy. For example, learners can watch a training video at the start of the day in different time zones, and leave comments and insights that their peers and learning team will see when they next access the learning platform.
Since employees don’t have to take time away from work to travel to a training event, using video in your eLearning strategy also reduces productivity losses. And with the proliferation of professional-quality video technology, creating and editing video doesn’t require a huge investment of resources.
Instead of forking out for top-of-the-line equipment, focus on using proven, device- and software-agnostic ways to create great training videos.
You’d be surprised how many of these techniques can be used to great effect with inexpensive equipment. The days when video production required in-depth technical knowledge are in the past. Most of the time, all that’s required is a device with a microphone and camera.
When most employees need to know something, they don’t wait until they’re back in the office or for their organization to deliver a new eLearning course.
People expect on-demand learning that looks great on any device. And that means making it easy for them to find what they need and consume it on different devices and screen sizes.
Training video platforms allow employees to search, access, and discover the exact content they require—whenever they need it. What’s more, employees can quickly brush up on existing information or keep up to speed with the latest updates through one authoritative knowledge source.
When it comes to learning, user-generated content is often the best content. Give employees the reins to their own learning by encouraging them to film themselves demonstrating a skill or process on the job, and then share those videos with their peers.
Jane Bozarth, author of ‘Show Your Work: The Payoffs and How-to’s of Working Out Loud’, says this is one of the best ways to capture employees’ ‘tacit knowledge’. “Knowing what gets done is not the same as knowing how it gets done,” she wrote.
Video can be the best way for employees to teach their peers how to get the job done, and we know that people respond better to content when it feels genuinely relatable.
The L&D team at LinkedIn provide a good example of how you can incorporate video in your eLearning strategy in this way. They gathered success stories from across their organization and collated them in video format so that managers could watch and learn from success stories shared by their peers.
Free, easily accessible, and typically short videos hosted on the internet are many people’s first resource when they want to learn something—from carving a turkey to how to change a tire. The figures bear this out: between April and November 2015 alone, the number of average daily video views by YouTube’s 500 million users doubled to eight billion.
More than three-quarters of employees say they currently use video at work, and 59 percent of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
If most employees are already used to watching video when they need information, both in their personal and professional lives, why not meet them where they already are?
As well as recorded feedback, learner comments, and other indicators, the right enterprise video platform gives you data tools to track how effective the videos are. Through this, you can accurately analyze areas such as:
Having this kind of data also lets you better understand knowledge or skills gaps in your organization, so you can effectively target them.
Make sure that the video platform or Learning Experience Platform you choose tracks every user event, as this leads to the rich, comprehensive dataset you can use to enhance your learning. With a clear reporting interface, you can precisely visualize the performance and impact of the videos in your eLearning strategy.
If you’re not getting the most out of it already, now is the time to step back and think about how using video in your eLearning strategy can shape your success.
Much more than just a trend, video learning is a powerful phenomenon that is rapidly growing because of the direct way it allows people to access the knowledge they need on demand.
A version of this post originally appeared on the gomolearning.com blog.